We define design research broadly to include a range of problem-solving and design-related research activities aimed to understand how the built environment can optimize and enhance the human experience. The focus of research at Flad is ever-changing; following our curiosity, we study new schools of thought and perspectives impacting planning and design, keeping in mind the evolution of work trends, the environment and local ecosystems, and diverse human needs.
Design
Research
We define design research broadly to include a range of problem-solving and design-related research activities aimed to understand how the built environment can optimize and enhance the human experience. The focus of research at Flad is ever-changing; following our curiosity, we study new schools of thought and perspectives impacting planning and design, keeping in mind the evolution of work trends, the environment and local ecosystems, and diverse human needs.
To uncover insights and inform design decisions, our team of designers, architects, analysts, engineers, and scientists employ a variety of qualitative and quantitative data collection methods, such as:
- Ethnographic research and applied anthropology concepts, including direct observations, shadowing, interviewing, focus groups, and surveys.
- User experience insights, including day-in-the-life analysis, journey mapping, affinity diagramming, and personas.
- Human factors engineering and design analysis, including process and value-stream mapping.
Design thinking and interdisciplinary collaboration are embedded within our human-centered design processes for all projects, ensuring intentionality behind every decision. Based on the unique needs of our clients, we can provide customized advisory services, research studies, and surveys across all market sectors.
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